By G. E. Shuman
Years ago I read, someplace, about a
small but telling error in judgment, or at least in lack of
forethought, on the part of my very favorite president. It seems
that, if the story is true, Abraham Lincoln, as a youth, once cut two
small pet doors into the bottom of an entrance door to his home. One
pet door was larger than the other. The story goes that old Abe,
when he was 'young' Abe, failed to realize that, while he had two
cats of different sizes, both of them could enter or exit the house
through only one door, as long as it was large enough for the biggest
cat. The young Mr. Lincoln had thought only that he had a large cat
and a small one, and, probably, that the larger cat would not fit
through the smaller cat's door, so, needed its own. It was said
that, after realizing what he had done, Lincoln felt embarrassed at
the thought of that smaller, unshared door, for a long time.
I was reminded of this story the other
day, after purchasing a small, round 'tin', (It was plastic, but
shaped like what I would refer to as a tin.) of breath mints, because
they were irresistibly displayed in the 'waiting area', (checkout
line) of our favorite grocery store. Those last minute 'impulse
sales' are important things to take advantage of, you know. You see,
I was reminded of the 'Abe' story as I read on the package that there
were actually two ways to open this plastic 'tin' of mints. Yes,
there were two openings to the thing; two ways to enter the wonderful
realm of minty freshness within. On one side of the round plastic
box there was an indentation, and the magical words of opening
contemplation: 'To Share.' No, I'm not joking. This spot on the lid
of the thing revealed a small door, which could be pulled up and
open, exposing a hole only slightly larger than one of the mints.
So, evidently, the mints below this door could be safely shared with
others, as you would need to tip the box over and drop a mint or two
into your friend's presumably filthy, grubby hand, the fingers of
which never having to touch your sparkling clean mints. (Where do
you find your friends, anyway?) Now, it gets better, and remember,
I am not joking. On exactly the opposite side of this amazing
mint-dispensing, round, plastic 'tin', was another admonition, at
another plastic door. (Remember when mints just came in a simple
roll? Can anyone say Lifesavers?) This door was wider. In fact,
when opened it unveiled a gaping hole, baring a full one third of the
container's innards, for all the world to see. This admonition, I
kid you not, simply said: 'Not To Share.' Really? Yes, it did.
Really. My assumption is that you, as the owner of the mints, could
reach your OWN filthy, grubby fingers into the box, polluting any
mints your digits happened to touch. After all, they are YOUR mints
to touch, if you so desire. (Just don't open that 'to share' side of
the box and offer ME a mint, with that smug, 'my mints are pristine'
look on your face, after you have violated the mints through that
other, wider door. I'm not stupid. I know those mints all get
together and share their germs as that tin bounces around in your
pocket.
Just as that box of mints reminded me
of the Abe Lincoln story, although Abe was just trying to accommodate
his pets, the idea of 'to share' and 'not to share' has stuck in my
mind ever since I got those mints. It has reminded me of just how
much some attitudes have changed in our society, over the years. I
think that, when I was a kid, no manufacturer of any product would
have wanted to accuse even one of its customers of selfishness, by
offering a 'me' door on their product... to say nothing of calling it
a 'not to share' entrance to the thing.
In closing, let's briefly consider one
of my favorite summer treats, Popsicles. Today things have probably
changed, but when I was a kid Popsicles were always to share. There
was no choice, and no one even thought of having a choice, or cared
to have one. In those days each Popsicle had two sticks, unlike
those self-centered, single-stick frozen pops today, and they were
narrow in the middle, and easy to split, right down that middle. If
you are even close to my age, you must remember those facts. In
fact, on a hot summer day, if you had a Popsicle, and you didn't
split it in two, it would eventually split itself for you, one side
dropping onto either your pants or the seat of your dad's new car.
So it was right, proper, and smart to just split your Popsicle as
soon as you got it, and give
one half to a friend. The entire
process, the entire idea, evidently thought up by the Popsicle
people, was to share... it was NOT to 'not share.' And, think of
this. Single Popsicles would have sold just as well as 'double'
ones, and doubled the company's profits. Hmm. This all leads me to
believe that some American corporations think of profits, but not
ONLY of profits. The Popsicle company thought enough of sharing to
make their premiere product one that just had to be shared. They
might have devised it as a lesson to young children, although, in
those days, sharing was just what people did, and splitting your
Popsicle might have simply been expected. Today, I think it is a
lesson to us all.
President Lincoln once learned that
both of his cats could share just one pet door. Likewise, the mints
in my little plastic container could certainly have been dispensed
through that one 'to share' door. The mint company didn't think of
making just that one door, but instead, provided the subliminal
message of an opportunity for selfishness. A simple message of
sharing would, seemingly, have been better. It is precisely the
lesson from the original Popsicle people that, whether for pops,
peppermints, or pets, we could all benefit, if all we had was a 'to
share' door.